This was my first major project at Bodybuilding.com, where I led the creation of the annual print advertising campaign. I oversaw all aspects of production, including organizing and directing photoshoots with athletes, editing images, designing hand-drawn typography, and coordinating with publications.
These ads ran in national and international health and fitness publications, including Men’s Health, Men’s Fitness, ESPN Magazine, Runner’s World, Oxygen, and Shape.
This campaign received a Gold Rockies Award from the Boise Ad Federation.