This was the second print advertising campaign I designed for Bodybuilding.com, developed to create high-impact, attention-grabbing visuals that resonate with fitness enthusiasts.
I was involved throughout the entire process, including planning and organizing the photo shoot, coordinating with photographers and models, art direction on set, photo editing, and copy layout.
The final ads ran across multiple national publications, including Men’s Fitness, Men’s Health, Oxygen, and Shape.
This campaign received a Gold Rockies Award from the Boise Ad Federation.