A few friends and I developed a playful concept for a fictional supplement brand: Bear Maximum! Each product in the line represented testosterone sourced from a different type of bear… polar bears, grizzlies, and pandas.
The concept was designed as an exploration in branding, packaging, and humor-driven storytelling. It allowed us to experiment with product differentiation, visual identity, and tone of voice in a way that was intentionally absurd, memorable, and attention-grabbing.
Though the brand was never produced, it remains a fun example of conceptual design and creative risk-taking that balances humor, visual identity, and narrative.