Capstar is the #1 oral flea treatment for dogs and cats on the market. While the product leads in efficacy, the legacy packaging lacked the clarity, energy, and visual appeal needed to stand out in a highly competitive category.
The Goal: Increase committed purchase preference by 4% through a packaging refresh that improved color usage, photography, hierarchy, legibility, and overall shelf presence.
The Results: After testing with Designalytics, the refreshed packaging surpassed the 4% benchmark, improving purchase preference by 25.7% and ranking in the top 10% of brands within Designalytics’ database of over 2,500 brands. Customer feedback highlighted a more engaging, approachable design with clearer weight breaks and stronger on-shelf readability.