K!LLER is an edgy concept brand for flea and tick prevention, designed to stand out in a crowded pet aisle. The goal was to create packaging completely different from the traditional flea and tick category. The name itself is aggressive and bold, while the visual design draws inspiration from the more aggressive bug spray and pest-killing industries.
The Goal: To explore a concept that could disrupt the flea and tick category by taking risks with branding, color, typography, and iconography. The packaging was designed to pop on shelf, feel aggressive and loud, and immediately grab consumer attention, while still clearly communicating product details.
The Approach: Each SKU has a distinct color to clearly indicate size and species while maintaining a cohesive visual system. The concept was intended to spark conversation and explore how far a brand could stretch in terms of attitude and shelf impact.