Rocco & Roxie is the #1 stain & odor remover on Amazon, with a rapidly expanding product line. As the portfolio grew, the brand needed to strengthen shelf recognition while maintaining clarity, consistency, and scalability across SKUs.
The Goal: Strengthen logo/brand presence, simplify RTBs, introduce new iconography, improve hierarchy, and to create a consistent packaging system at scale across all current and future SKUs.
The Results: After testing with Designalytics, we were excited to see we surpassed the 4% benchmark and improved purchase preference by 26.2%. This ranked in the top 10% of all brands within Designalytics database of over 2,500 brands. Customer feedback consistently validated the design, reinforcing stronger brand recognition, clearer hierarchy, and improved shopability.